
Erica tracey hirshfeld – A Design Industry Leader
Erica Tracey Hirshfeld is a prominent figure in the design industry, known for her innovative approach and leadership at Trollbäck & Company, a renowned New York graphic design studio. Her journey from a junior designer to the Head of Production is a testament to her talent and dedication. In this article, we will delve into her life, career, and the factors that have made her a respected name in the design world.
Early Life
Born and raised in Michigan, Erica grew up in a family that valued creativity and hard work. Her parents, David J. Hirshfield and Sarah Hirshfield, instilled in her a strong sense of discipline and a passion for the arts. This foundation played a crucial role in shaping her future career. Erica’s interest in design began at a young age, and she pursued this passion by attending the University of Michigan, where she studied design and visual communications.
Education
At the University of Michigan, Erica honed her skills and developed a deep understanding of design principles. Her academic journey was marked by a series of achievements, including winning several design competitions and internships at leading design firms. These experiences not only enhanced her technical abilities but also provided her with valuable industry insights.
Erica Tracey Hirshfeld Wife
Erica met her husband, Peter Schrager, at a 2008 industry event. Their shared passion for design and creative thinking brought them together, and they married in 2013. Peter is a well-known graphic designer in his own right, and their partnership extends both professionally and personally. They have one son, Mel, and Erica is known for her ability to balance her high-profile career with family life.
Timeline of Career and Achievements
2009: Joining Trollbäck & Company
Erica’s career took a significant turn when she joined Trollbäck & Company as a junior designer in 2009. The studio, known for its cutting-edge designs and innovative projects, provided her with a platform to showcase her talents. Her creativity and strategic thinking quickly caught the attention of her superiors, and she began to take on more significant responsibilities.
2010-2012: Rapid Rise
Over the next few years, Erica’s career at Trollbäck & Company saw a rapid rise. She worked on numerous high-profile projects, earning a reputation for her attention to detail and ability to deliver exceptional results. Her contributions to the studio’s success were recognized, and she was promoted to senior designer in 2011.
2012: Head of Production
In 2012, Erica was appointed as the Head of Production at Trollbäck & Company. This role involved overseeing major design and branding projects for the studio’s A-list clientele. Her leadership and vision played a crucial role in the studio’s continued success and growth.
2013: Marriage and Family
2013 was a significant year for Erica both personally and professionally. She married Peter Schrager, and their son, Mel, was born. Despite the demands of her career, Erica managed to maintain a healthy work-life balance, ensuring that her family remained a top priority.
2015: Major Rebranding Campaign
One of Erica’s most notable achievements came in 2015 when she led a major rebranding campaign for a major media conglomerate. The campaign was a resounding success, increasing viewer engagement and solidifying the company’s market position. This project further cemented Erica’s reputation as a leading figure in the design industry.
2018: Emmy Award-Winning Documentary
In 2018, Erica produced an Emmy Award-winning documentary series exploring women in technology. The series highlighted the challenges and achievements of women in the tech industry, bringing important issues to the forefront. This project showcased Erica’s ability to combine her design skills with a passion for storytelling.
2020: Digital Strategies
2020 saw Erica implementing innovative digital strategies that significantly increased client engagement. Her ability to adapt to the changing digital landscape and leverage new technologies has been a key factor in the studio’s continued success.
Professional Role and Responsibilities
As the Head of Production at Trollbäck & Company, Erica oversees major design and branding projects for the studio’s high-profile clients. Her role involves managing large teams, ensuring projects are delivered on time and to the highest standards. Erica is known for her collaborative approach and her ability to guide teams through complex projects.
Balancing Work and Family Life
Erica’s ability to balance her demanding career with family life is one of her most admirable qualities. She prepares comprehensive schedules to manage her commitments and ensures that she has quality time with her family. Sundays are reserved for family activities, and Erica maintains a tech-free environment to ensure meaningful interactions.
Healthy Lifestyle
Erica’s commitment to a healthy lifestyle is evident in her daily routine. She begins each day with meditation, light exercise, or yoga, which helps her stay focused and energized. Her diet consists of clean and wholesome foods, and she allows for occasional indulgences. Erica emphasizes the importance of mental and physical well-being to maintain peak performance.
Community Involvement
Erica is actively involved in the community, supporting organizations like Citymeals on Wheels and mentoring underprivileged children in the arts. She runs portfolio-building workshops for aspiring young artists, providing them with valuable guidance and opportunities.
Conclusion
Erica Tracey Hirshfeld is a respected graphic designer and head of production at Trollbäck & Company. Her journey from a junior designer to a leading figure in the design industry is a testament to her talent, hard work, and dedication. Despite her high-profile career, Erica maintains a low-key personal life, focusing on her family and professional achievements. Her ability to balance a demanding career with family life and her commitment to a healthy lifestyle make her an inspiring figure in the design world.
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