Rubi Rose has quickly become one of the most talked-about figures in today’s music and modeling world. With an estimated net worth between $1.1 million and $4 million in 2025, her financial success reflects her versatility as a rapper, model, and social media personality. Born Destiny Bailey on October 2, 1997, in Lexington, Kentucky, Rubi Rose Benton comes from a diverse background with her father being African-American and Japanese, while her mother is an Eritrean immigrant.
Her journey from modeling to music shows how talent combined with smart career choices can lead to financial success. Rubi first caught public attention in 2016 when she appeared in the Migos music video “Bad and Boujee,” which opened doors to her multifaceted career in entertainment. Since then, she’s built a strong personal brand that spans music, modeling, and social media.
What makes Rubi Rose stand out is her ability to connect with fans across different platforms. She’s not just a rapper or model – she’s built a personal connection with her audience that translates into steady income streams. Her story shows how modern entertainers can leverage different platforms to build wealth and establish lasting careers.
Early Life and Career Beginnings
Rubi Rose grew up in Lexington, Kentucky, before later moving to Atlanta, Georgia. Her mixed heritage gave her a unique look that would later help her stand out in the modeling world. From an early age, she showed interest in both music and fashion, though few could have predicted how successfully she would blend these passions.
Her family supported her creative interests, which helped build the confidence she needed to pursue a career in the public eye. Though information about her early education is limited, we know she attended Georgia State University where she studied Political Science before her entertainment career took off. This educational background might seem surprising for someone in the entertainment industry, but it speaks to her diverse interests.
Rubi’s modeling career began almost accidentally when her striking looks caught attention on social media. Small modeling gigs led to bigger opportunities, including music video appearances that put her in front of larger audiences. Unlike many overnight success stories, Rubi built her career step by step, making strategic choices about which opportunities to pursue.
Her big break came in 2016 when she appeared in Migos’ “Bad and Boujee” music video. This single appearance dramatically increased her visibility in the hip-hop community and created opportunities that would later help her transition into music. The fashion and modeling skills she developed during this period would prove valuable throughout her career, helping her create a distinctive personal style.
Rise to Fame in Music and Modeling
After gaining recognition from her music video appearances, Rubi Rose made a bold move into creating her own music. In 2019, she released her hit single “Big Mouth,” which showcased her unique flow and confident lyrics. The track gained millions of streams and established her as more than just a model or video vixen – she was now a rapper with her own voice.
Building on this momentum, she signed with Hitco Entertainment, giving her music career a more structured foundation. This professional backing helped her reach wider audiences and connect with established artists in the industry. Her appearance in Cardi B’s “WAP” music video in 2020 further cemented her place in mainstream hip-hop culture, connecting her with one of rap’s biggest female stars.
Rubi’s music style blends trap, hip-hop, and R&B elements, creating a sound that appeals to various listeners. Her 2020 mixtape “For the Streets” demonstrated her growth as an artist and her ability to create cohesive musical projects. Each release expanded her fanbase and reinforced her position in the competitive music industry.
Social media played a crucial role in Rubi’s rise to fame. Her Instagram following grew rapidly as she shared glimpses of her life, fashion choices, and music updates. Unlike artists from previous generations, Rubi built her career in an era where direct fan interaction through platforms like Instagram and TikTok can be just as valuable as traditional media coverage. This direct connection with fans has become one of her greatest assets.
Revenue Streams and Net Worth
Rubi Rose’s financial success comes from multiple sources, creating a diverse portfolio that protects her from the ups and downs of any single industry. Her music career generates income through streaming royalties, performance fees, and record label advances. As streaming continues to dominate music consumption, artists like Rubi benefit from having their songs played millions of times across platforms like Spotify and Apple Music.
Perhaps surprisingly, one of her largest income sources comes from OnlyFans, where she reportedly earns around $1 million monthly. While many associate the platform primarily with adult content, creators like Rubi have used it to share exclusive photos, videos, and behind-the-scenes content with paying subscribers. This direct-to-fan model eliminates middlemen and allows her to earn significantly more than traditional entertainment channels might offer.
Modeling and brand partnerships form another key part of her income. Fashion companies pay premium rates to have someone with Rubi’s following and style represent their products. These partnerships often include social media promotion, photoshoots, and appearances at brand events. For someone with millions of engaged followers, these deals can be extremely lucrative.
While estimates of Rubi Rose net worth vary, they all point to impressive financial growth. Some sources place her 2025 net worth around $1.1 million, while others suggest higher figures of $2.5 million or even $4 million. Regardless of the exact number, her financial trajectory shows consistent upward movement, with her diversified income streams creating multiple paths for wealth building.
Social Media and Brand Collaborations
Instagram serves as Rubi Rose’s primary platform for connecting with fans and showcasing her personal style. With millions of followers, her Instagram account functions as both a personal diary and a powerful marketing tool. Each post reaches a massive audience, making her account valuable real estate for brands looking to gain visibility with young consumers.
Her TikTok presence has grown alongside her music career, allowing her to share short clips that highlight her personality and promote her latest releases. The platform’s focus on music makes it particularly valuable for artists looking to get songs trending or build momentum for new releases. Rubi has mastered the art of creating content that feels authentic while strategically promoting her work.
Fashion partnerships have become a significant part of Rubi’s brand and income. Companies like Fashion Nova have worked with her to create content that showcases their clothing to her engaged audience. These collaborations benefit both parties – brands gain access to her followers, while Rubi receives payment and free products that reinforce her fashion influence.
What makes Rubi especially valuable to brands is the genuine connection she maintains with her audience. Rather than posting overly produced, clearly sponsored content, she integrates brand partnerships into her authentic online presence. This approach results in higher engagement and better outcomes for the companies she works with, which in turn leads to more lucrative deals.
Career Evolution and Future Prospects
Rubi Rose’s artistic evolution shows her growth from model to multifaceted entertainment figure. Her early music had a raw, energetic quality that appealed to hip-hop fans, but over time she’s expanded her sound to incorporate more melodic elements and varied production styles. This willingness to experiment and grow suggests she’s positioning herself for long-term relevance rather than short-term trends.
Collaborations with established artists have helped Rubi gain credibility in the music world. Working with different producers and artists exposes her to new techniques and approaches that influence her own creative process. These partnerships also introduce her to new audiences who might not otherwise discover her music, expanding her potential fanbase.
Beyond music and modeling, Rubi has shown interest in fashion design and other creative ventures. Many successful entertainers eventually launch their own product lines or businesses, leveraging their personal brand to create additional revenue streams. Given her strong aesthetic sense and business instincts, similar moves would make sense for Rubi’s future career development.
The entertainment industry constantly evolves, but Rubi’s diverse skill set positions her well for whatever changes may come. Unlike artists who depend entirely on one talent or platform, she’s built a career that spans multiple domains. This adaptability will likely serve her well as she navigates the next phases of her career and explores new opportunities for creative and financial growth.
Conclusion and Final Thoughts
Rubi Rose’s success story illustrates how modern entertainers can build wealth through multiple channels. Starting as a model and music video performer, she leveraged her initial visibility to launch a music career and build a strong social media presence. Each step expanded her reach and opened doors to new income opportunities, creating a snowball effect that continues to grow her net worth.
Her financial journey offers valuable lessons about diversification. Rather than focusing exclusively on music, modeling, or social media, Rubi pursued all three simultaneously, allowing strengths in one area to support growth in others. This approach created multiple income streams that collectively support her lifestyle and financial goals. Even if one revenue source diminishes, others can compensate, creating long-term stability.
Looking ahead, Rubi Rose’s career seems poised for continued growth. Her ability to adapt to industry changes and connect authentically with fans suggests she’ll remain relevant even as entertainment trends evolve. New music releases, brand partnerships, and possible business ventures will likely expand her wealth and influence in coming years.
What truly distinguishes Rubi’s story is her entrepreneurial mindset. Rather than seeing herself as just an artist or performer, she approaches her career as a business, making strategic decisions that maximize both creative fulfillment and financial return. This perspective has transformed her from a music video model into a multimillion-dollar brand with diverse revenue sources and growing influence.